Logo Design

In the past 10 months I have been able to get back to doing some logo design work. Here is a compilation of my latest work.

Role: Designer

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AOL CD-ROM Packaging

For nearly 3 years I led the group that ultimately became the agency of record for all marketing collateral at AOL. I have compiled some of AOL's most successful packages below.

Role: Creative Director, Designer

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GE Credit Card Design

While at Wilson RMS the company enjoyed an increase in design related projects like logo development and credit card design. Click to view several samples of cards that are either in circulation or in production.

Role: Creative Director, Designer

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AAA Trip Tik Branding

AAA wanted an edgy look for the launch collateral of Trip Tik, an interactive trip planner. The campaign stretched across both online and print

Role: Creative Director, Designer

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AAA Travel Direct Mail

AAA Travel wanted to aggressively sell more travel related services to their existing members. By creating materials that featured special offers and unique visuals that proved compelling to the target market segments, we increased response rates and surpassed ROI goals.

Role: Associate Creative Director

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Starwood Preferred Guest Collateral

Working for Barclay's Bank, Wilson RMS created all pitch materials for a presentation to Starwood Hotels. From a flash movie to all SPG collateral, we helped Baclay's compellingly tell their story, andadvance to the final round in a highly competitive field that included American Express and Visa.

Role: Associate Creative Director

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AAA Gay & Lesbian Ad

AAA needed to increase product sales in select segments of Northern California. The Gay & Lesbian segment had not been effectively reached. This ad revitalized the AAA Travel message, tailored it to the needs of the specific market and proved highly succesful.

Role: Associate Creative Director

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Ingenio's Packaging

Ingenio needed a way to effectively communicate their brand message and expand their pay-per-call market by reaching key decision makers at targeted companies. With our understanding of the target audience, we developed a unique, memorable package to grab attention, create excitement, and motivate action.

Role: Creative Director

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Bayer Diagnostics Newsletter

Bayer Diagnostics wanted to sell more existing chemical assay products to their laboratory customers. We determined that a bi-monthly newsletter was the best way to capture the attention of the audience. It provided an ideal platform for discussing product offerings and educating the laboratory professional, while keeping the Bayer name top of mind.

Role: Associate Creative Director, Designer

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Home Depot Top 10

At Wilson RMS, we created “The Home Depot Top 10” – a magalogue that delivers consumer offers in the context of highly useful, easily readable tips and ideas reinforcing The Home Depot brand message.

Role: Associate Creative Director, Designer

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